minicabit in the media: Guardian 21/04/16

Does your calendar chime with your customers?

It can be tempting to make a big deal out of all of the big holidays, but many small firms are looking for opportunities beyond the key dates

When planning their marketing strategy for the year ahead, small business owners will often check the calendar for holidays and special occasions. Easter, Valentine’s, Halloween, Christmas and Mother’s Day, are all likely to be noted. When targeted by well timed and effective promotional campaigns, these days can generate a significant boost in revenue…  Read the full story here